Georgia Tourism: Warm People
Georgia Tourism is divided into 8 travel regions with ad spending for each region matched dollar-for-dollar by Georgia Tourism. Thus, each region funds--yet doesn't always control--advertising subject matter. This creates intense political infighting and ultimately many regions don't always participate. This campaign not only resulted in record inquiries but also kept the peace by 'selling' the peaceful nature of the Presidential Pathways. Additionally, other Georgia travel regions eventually modeled their own campaigns after this successful print series.
FDR Came Here For The Warm Springs, But His Best Therapy Came From The Warm People. No one is sure where the phrase 'Southern Hospitality' originated, but our guests believe the author was thinking of us. We have always welcomed visitors with open arms. And a journey through our countryside does have its rewards. At quiet country inns or charming bed and breakfasts, rocking chairs beckon lazily from front porches, promising relaxed afternoons filled with long-remembered conversations. And our restaurants serve the best country cooking in heaping abundance. Need your spirits lifted? Call 1-800-851-3334, ext. 8022. Georgia (Presidential Pathways) on my mind.
Presidential Pathways travel region
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