SEO: Amazing! 3 Experts, 1 Great Evening!

Get out your notepads and iPads, and get lots of valuable tips and information for dramatically improving results on your own website and your clients’ sites as well as opportunities that can help you win new business!

What you’ll learn from our knowledgeable panel:

• Find out what the EXACT keyword phrases people are already searching for in your discipline using Google Keyword Tool and Google Places/Maps listings. Learn about tools you can use to bring in BIG results!
• Discover ways to improve your site’s SEO to increase your rankings, including opportunities titles, meta tags, keyword density, images and more.
• See why WordPress is such a powerful SEO tool, with tips about SEO-friendly themes and plug-ins.
• Understand why link building is the MOST important thing to do for search engine rankings -- and the hardest.  Google is a popularity contest, and the best way to be popular is to have lots of links. Learn the basics of link building and what works vs. what is a waste of time.   
• Learn the shortcuts to optimizing “long tails” (short phrases that are typed into Google), and greatly increase your ROI!  
• Know how an SEO benchmark report can profit your clients — and you!
• Discover the Top 5 SEO tips for 2011.
• Know how to measure the success of your program -- metrics can make you a hero!

About our SEO panel:
BRET PHILLIPS owns Web Devils, offering Website Development, Social Media Management and Search Engine Optimization. The firm helps small businesses build their websites and web presence, with a specialty in restaurants and artists. Bret is also founder of Hijacking Music, an Atlanta music collective.
JEFFREY PLUCKER is an Internet marketing consultant with ProspectMX, working with small businesses and Fortune 500 companies domestically and internationally. ProspectMX focuses on marketing through the Internet using all tools available including SEO, PPC, Link Building, Media Buying, Analytics and much more. Jeff has managed, motivated and trained thousands of sales reps and is the author of The Sport of Selling: Highlight Reel.
MATT WILLIAMS is president and founder of No Possum Consulting, a web analytics firm in Atlanta. He has nearly 20 years' experience including Turner Broadcasting System, Market Strategies, Inc., Paramount, Warner Bros. and Prominent Placement. Matt is a national speaker on the topic of website analytics and has presented at a number of Search Engine Strategies conferences (http://www.searchenginestrategies.com).

Directions:

Bennett Street is just off Peachtree Rd. NW (west off Peachtree) in Buckhead between
Houston's restaurant (Colonial Homes Dr.) and Collier Drive. Go all the way to the end of
Bennett Street -- past antique stores and art galleries. At the very end of the drive is
Portfolio Center on your right. We should be in the room just past the main lobby.