Freelancer Client Case Studies
Read how members have helped solve their clients’ problems.
The Client
A structured wiring manufacturer.
The Challenge
The manufacturer recently rebranded and vastly expanded
its product lines, requiring a more sophisticated
design of their catalogue and Web site to showcase their
products, and using a new set of graphic standards and
imagery.
A team of Freelance Forum Members participated in the
project.
The Solution
We created a clean, open design for the catalogue and
the Web site, using custom photography as well as
lifestyle images to add to its visual appeal. The copywriting
from the catalogue through the Web site is consistent
and reflects Data Comm’s innovative positioning in
its industry while maintaining their down-to-earth,
approachable personality. The product photography was
shot in studio and on location and is mixed in with stock
photography.
The Web site uses a yellow grid to divide navigation from
product information. The database-driven site shows
each product individually and includes full search functionality
for all products. Data Comm now has a real
presence on the Web and a unified image. The catalogue
and the Web site together strengthen their abilities to
promote their high end product lines as well as their
brand.
The Quote
“Data Comm Electronics recently made a large investment
in rebranding the company. You helped us create a
catalogue and Web site that highlights our rebranding
and our new products. Our customers now see one style
of communication from Data Comm Electronics, which
helps us build our new brand. Thanks to your talents,
skills and project oversight, our new catalogue and Web
site now allow us to compete with the major companies
in our industry.”
— Loye Hutchinson, President
The Client
CPA firm
The Challenge
Help a 30-year old CPA firm claim its leadership role by
leveraging its expertise in the field of dental practices.
Despite its track record, the client lacked clear positioning,
as well as a defining image, logo and tag line that
allowed it to claim that role. Plus, the addition of a new
partner necessitated a name change, new logo and new
marketing materials.
A team of Freelance Forum Members participated in the
project.
The Solution
Building on what we learned through competitive
research and in-depth customer interviews, we carved
out a new niche for Willeford Haile as “Dental Practice
Advisors,” leveraging three decades of experience and
proprietary financial tools created for the dental community.
The new tag line, “Accounting for Financial Health Since
1975,” corporate identity package and range of marketing
materials now reflect the CPA’s position of leadership
in the marketplace. We carried the consistent
theme throughout their overview brochure, Web site, a
trade publication ad campaign, trade show graphics and
PowerPoint templates. And we topped that with product
and service promotional one sheets and a knockout
presentation folder to encase all of their materials.
The Quote
“You helped us evolve our communications to address a
broader set of needs, building on our established track
record and opening the door to new business. Best of
all, the resulting materials and our presentations at the
Hinman Dental Meeting helped us land a new account
within a week of the conference! Thank you for continuing
to work with us as true professionals – on time, on
budget, and in the spirit of establishing a long-term relationship.”
– Raymond “Rick” Willeford, Principal
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