My old art director said my 'clean' layouts were just empty, and that one word rewired my whole process | Deadline Panic Room - Freelance Forum - The Community for Independent Professionals
My old art director said my 'clean' layouts were just empty, and that one word rewired my whole process
I shipped a logo package in 2 days after a rush request and he told me it looked unfinished, not minimal. Now I build in at least 3 layers of small details before sending anything out, and I'm wondering if that's overcorrecting.