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Cold email scripts seemed gimmicky until a 7% reply rate
I spent 3 years thinking those fancy cold email templates were just word salad for sales bros. Then I tested a simple one I found here on a batch of 200 prospects in Cleveland, swapped the subject line to something boring, and got 14 replies in 5 days. That 7% number beat my old 1% average by a mile, so now I read every template thread in this group before writing anything. Anyone else had a template they hated that ended up working when you stripped it down?
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reese_lee1mo ago
What nobody talks about is that boring subject lines work because they don't scream "this is a sales pitch." The template itself prob matters less than people think, it's the packaging that gets you past the spam filter in someone's head. Strip the hype, keep it plain, and you're basically tricking them into reading it like a normal email.
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