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Showerthought: I used to think local SEO was just a buzzword until a client in Tacoma asked for it specifically.
They wanted to rank for 'plumber near me' and after 3 months of optimizing their Google My Business and getting local citations, their calls went up by 60%. What's one thing you were wrong about when you started freelancing?
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wood.jana1mo ago
My big mistake was thinking a website was a one time project. I'd build it, hand it over, and be done. Then a client's contact form broke for a month and they lost work. It hit me that a site is a living thing that needs checking on, like a car needs oil changes. Now I always talk about basic care plans from the start.
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riverb131mo ago
Actually, I had the opposite wrong idea when I started. I thought local SEO was the only thing that mattered for small businesses. Turns out, for a lot of them, just having a simple, clear website that tells people what they do is more important than chasing rankings. You can get all the calls in the world, but if your site looks bad or you can't answer questions, it doesn't help. Focusing only on local search made me miss the bigger picture of just being trustworthy online.
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derekn181mo ago
Ever try to sell a house with no roof? That was my first site. Perfect local ranking, but the page itself was a ghost town. No real info, just keywords. People clicked, got confused, left. Felt like winning a race to an empty finish line. You're right, trust is the whole game now.
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