PSA: Our early social media strategy ignored customer feedback completely

In my view, that mistake cost us loyal fans and growth.

2 comments

2 Comments

A marketing blog last year pointed out that brands lose about 20% of potential repeat customers when they ignore feedback early on. @cameron956, I see what you mean about strong ideas, but that data shows it's risky. The blog used the example of a tech company that pushed a new layout without asking users, and their engagement dropped by half in a month. So even with a solid plan, skipping feedback can hurt growth more than we think.

cameron9563h ago

Was ignoring feedback always a mistake for social media? Sometimes early plans need to try things without too much outside input. It might not always cost loyal fans if the main idea is strong.