One client email changed how I handle content briefs forever
Last month I sent a client in Austin a 2,000 word brief for a service page, and she replied saying it was too vague. I realized I had been writing briefs like I was writing for myself, not for someone paying me $150 an hour. Now I include exact word counts, specific headers, and three source links every time. Has anyone else had a client call them out on something that seemed small but actually made a big difference?