Had a chat with a plumber that totally shifted my pricing mindset

I was complaining to this older plumber from Columbus about how hard it is to get someone to agree to my $75 rate for content writing. He looked at me and said 'you're not selling words, you're selling time they don't have to waste.' It hit different because he charges $125 an hour just to show up and diagnose a leak. So now I stopped leading with the price and started leading with the problem I solve. Has anyone else had a random conversation like that totally reframe how you pitch?

3 comments

3 Comments

victorhernandez16d ago

The plumber knew his worth and that's the whole game right there lol.

skyler_johnson3216d ago

Question whether knowing your worth really changes anything that much.

dylan_ward16d ago

Well, knowing your worth is one thing, but how do you figure out what that number actually is in the first place?