Client asked me to 'make the logo pop more' for the 7th time yesterday

Had a Zoom call with a boutique hotel owner in Austin last week. She kept saying 'make it pop' over and over. Finally I asked what she meant exactly and she said 'you know, like make it feel more... poppy.' I swear I almost lost it lol. Tried showing her 3 different color palettes and she still just said 'more pop.' Anyone else have clients who use vague words and expect you to read their mind?

3 comments

3 Comments

brooke_murray17d ago

The 'poppy' comment would've sent me over the edge, I had a client once say they wanted their logo to 'feel more like a happy cloud' and I still have no clue what that means.

barbaradavis17d ago

Happy cloud? I would've just shown them a picture of a puffy white thing and called it a day.

paige_bell8117d ago

I mean, 'happy cloud' is pretty vague but at least it's a direction, right? A poppy logo though - that's just asking for trouble unless you're literally selling flowers or opium. Maybe they wanted it to 'pop' and just spelled it wrong, which somehow makes it worse.