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My client asked for a 'simple logo' and sent back 47 revision notes on the first draft
I'm a freelance graphic designer, and this client hired me for a $500 logo. They said they wanted something 'clean and modern'. I sent the first concept, which I thought was solid. Two days later, I got a PDF with 47 numbered comments. One note said 'make the blue more corporate, but also friendly', and another asked if the icon could 'evoke growth without being a tree'. I spent 10 hours just on that revision round, which killed my profit. I learned to put a hard cap on revision rounds in my contract, like 3 rounds max for that price point. Now I send a style guide questionnaire before I even start sketching. Has anyone else had a 'simple' job blow up like this, and how do you handle scope creep without sounding rude?
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hannah_craig4mo ago
People want simple but can't describe what that means. Your contract fix is smart, saves the headache later.
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hollyscott4mo ago
My last "simple" website project had 32 feedback points on the homepage mockup alone. I started using a super detailed project brief form after that, it filters out the clients who can't make up their mind.
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kelly_rivera4mo ago
32 feedback points sounds like a client who actually cares about their project. That detailed brief form @hollyscott uses might just scare away good people who have a vision but aren't good at filling out forms. Sometimes the best ideas come from a messy back and forth, not from a box they have to check. A client giving lots of notes is trying to get it right, not trying to be difficult.
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