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Can we talk about the 8 minute rule for follow up emails?
I read a stat from a sales blog last month that the average reply time for a lead is around 42 hours, but leads called back within 8 minutes are way more likely to convert. That sounds fake until I looked at my own sent folder, most of my follow ups go out 2 or 3 days later. So I rewrote my template to go out same day with one line at the top that says why I'm reaching back out. Curious if anyone here sends a same day follow up and what the open rate looks like versus waiting 48 hours.
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