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I sent a pitch email that was too generic and it flopped
I keep seeing people share these super quick email templates for reaching out to clients. So I used one last week for a follow-up, and the client totally called me out on it. They said it sounded like a form letter, and it made the whole call really awkward. I had to backtrack and apologize to keep the project. Now I always add a line or two about their specific business before hitting send.
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caseywalker7mo ago
Yeah, I always mention their latest project first.
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hunt.hayden7mo ago
Disagree, I'd ask what they're excited about next instead, like valcampbell might.
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campbell.ryan7mo ago
How did you land on that approach? I used to just talk about whatever I liked most, but your point about the latest project actually makes more sense for keeping things current. Good call, caseywalker.
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valcampbell7mo ago
That approach really shows you're paying attention. It makes the conversation feel fresh and relevant right away. Solid move for keeping things connected.
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