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My mentor told me to stop sending follow-ups after 2 tries
He said it looked desperate, so for a year I'd only send one reminder email after my initial pitch. I finally tracked my numbers and saw my reply rate drop by almost 40% compared to when I used a three-email sequence. What's your cutoff point for following up on a cold pitch?
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blair99027d ago
Wow, that data doesn't lie. I'd follow up until they tell me no or my email bounces back.
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garcia.wren27d ago
Five touches is a lot, but what's the actual success rate after that first no like @henryr45 mentioned?
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henryr4527d ago
Read a study that said most deals need five touches to close. Your data proves it, so I'd keep following up until you get a clear no. That mentor gave you bad advice.
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