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Pro tip: My sister said she only buys clothes that feel like a hug, and now I'm rethinking every stiff blazer I've ever designed.

She said it while trying on a sample of my new fall line, and it hit different because I'd been so focused on the look that I forgot people actually have to wear the stuff all day.
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3 Comments
white.keith
Wow, so we're just designing pajamas with pockets now?
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david920
david9204d ago
Seriously though, @white.keith, pajamas with pockets are a game changer. I got some last year and it's so nice to not have your phone or remote just fall out when you get up. It's about the little comforts making life easier, not just the fabric feel. You don't realize how much you need them until you try it. Trust me, once you have pockets you won't go back.
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green.laura
That book The Comfort of Clothes talks about how fabric feel is tied to memory.
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