Just realized I've been undercharging for rush jobs for years because I never did the math.

A potential client yesterday asked for a 24-hour turnaround on a brochure. I gave my usual 'rush fee' of an extra 25%. After I sent the quote, I sat down and actually calculated the hours it would take, including the late night and the fact it would blow up my whole next day. That extra 25% came out to about $12 more per hour for the most stressful work I do. My normal rate is $65 an hour. What's a fair multiplier for work that completely disrupts your schedule?

3 comments

3 Comments

kevinallen16d ago

Remember reading a story about a plumber who charged double for weekend calls. Made me look at my own bills differently. That extra 25% sounds nice until you break down the real cost of your free time getting wrecked. For a true 24-hour panic, I'd want my rate to at least double, maybe more. It has to hurt their wallet enough to make them think twice next time.

perry.jesse16d ago

Doubled my rate and they still paid.

perry.jesse16d ago

Yeah, that's the sweet spot. I quoted a number that made me wince saying it out loud, and they just said "when can you get here." Turns out their whole production line was down and the boss told them money was no object. Sometimes the panic tax isn't a penalty, it's just the actual value of your time when someone's world is on fire.