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Overheard a creator say 'just charge more' but no one talks about the ceiling
I was at a meetup in Austin last week and this guy with 50k followers was like 'honestly rates are a joke, just raise them till people say no.' But later I found out he barely books anything because most brands have a hard cap at $500 for influencers in our niche. Ngl it got me thinking - is it better to charge a medium rate and actually work steady, or aim high and risk sitting idle? Has anyone else hit that invisible wall where clients just won't go past a certain number?
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lisas781mo ago
And that 50k follower guy probably has a nice portfolio to show but still hits that wall. I've seen it in fashion lifestyle stuff too - brands have these set budgets per campaign tier. Like $200 for nano, $500 for micro, $1k for mid-size. They don't budge. So you either take the $500 every month or wait for that one brand that might do $800. Steady work beats sitting around hoping for a unicorn client.
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