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Ditching my cookie-cutter pitch after a client called it out
I used a stiff template for pitching new clients. One guy replied that it felt fake and asked if I was a real person. We joked about it, and I got the job by being more genuine. Now I start with a simple hello and mention something specific from their website.
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wade_anderson6mo ago
Mentioning "something specific from their website" is the whole game. I used to send these blanket estimates for renovation work. Then I started adding one line like, "Noticed the photos of your original hardwood floors, we can work around those." That tiny detail turned more "maybe" calls into actual jobs than anything else. It just shows you paid attention for two seconds.
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david_palmer6mo ago
Exactly, and it goes even further than just noticing details. As @wade_anderson pointed out, a specific line helps, but you can tie it to how you'll actually help them. Like if they have a blog post about saving time, mention how your service cuts down on admin work. It's almost sad how well this works, turning a stiff pitch into a real chat. That extra step shows you're not just copying and pasting, you're thinking about their needs.
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the_amy5mo ago
How do you even find those small details to mention? I just look for anything that stands out, like a weird photo or a project they seem proud of.
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the_eva6mo ago
The part about saving original hardwood floors to win jobs is wild. That's such a tiny, physical detail compared to just talking about services. You really just have to prove you looked at their stuff for thirty seconds, huh?
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