Stopped using generic follow-up templates and revenue jumped 40% in 10 days

I was sending the same old "just checking in" emails to prospects for months. Barely got any replies. Then I tried something different: I started each follow-up with a specific stat from their website or a recent post they shared. Something that showed I actually paid attention. The first time I did it with a local bakery owner in Austin I got a response in under 3 hours. Now I track every reply and my close rate went from 1 in 20 to about 1 in 8. Has anyone else tried personalizing past just using their name?

3 comments

3 Comments

margaretc425d ago

People are so used to getting ignored online that when you show real attention it cuts through everything. It's like how I'm way more likely to tip a barista who remembers my usual order.

henry1505d ago

Heard this EXACT thing from my buddy Dave who works at a coffee shop downtown. Told me about this one customer who came in twice a week for a year and never got more than a nod. Then one day Dave remembered she liked oat milk with an extra shot and she LITERALLY lit up like he handed her a hundred bucks. Started leaving a five dollar tip every single time after that. She even brought in homemade cookies once and wrote a note saying "for the only barista who gets it." It's wild how being a decent human and paying attention to small stuff can make such a huge difference. Nobody expects you to remember anything about them so when you do it stands out like crazy.

adam4145d ago

Wait, are you saying I wasted a year sending those "just checking in" emails? That hurts.