Switched from long emails to one paragraph pitches and my reply rate doubled in two months

2 comments

2 Comments

Honestly that makes so much sense because people just don't read long stuff anymore. I switched my own business proposals from multi-page things to like 3-4 bullet points with a short paragraph and suddenly people were actually responding instead of ghosting me. Tbh I think there's something about seeing a wall of text that just makes your brain shut off before you even start reading. Ngl I still write longer stuff for clients who specifically ask for it but that's maybe 1 out of 20 people. The rest just want the quick version and they appreciate you not wasting their time.

xenabutler6d ago

Strong disagree honestly. Some things need the full context and cutting corners just makes people think you're hiding something or didn't do your homework (especially in any kind of professional setting).