Wait, you kept the same messy sheet for two whole years?

Four drafts is a lot of back and forth for a logo. I get needing a checklist, but a whole Google Form feels like overkill for a simple vibe check. Most clients just need you to ask them the right questions in the chat. If they hate the word corporate, you could have found that out on the first call. Making them fill out a form seems like adding extra steps to a process that should be a conversation.

A perfect finish is the whole point for me.