Used to write client proposals by gut feeling, now I use a checklist from a failed $12k project
Back in 2018, I lost a $12,000 web development contract because my proposal was too vague. The client said they expected 'ongoing support' after launch, but I had only written up the build phase. That fight lasted 3 months and cost me a reference. Now I run every proposal through a written checklist with 18 line items covering timelines, revisions, hosting, and post-launch. It adds 20 minutes to the proposal process but I haven't had a scope argument since. Anyone else have a single project that forced you to change your whole approach?