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That follow-up sequence I swore by was burying my replies for 6 weeks
I used the same 3 email follow-up template for pitching new clients in Seattle for two years. Last month I logged into my analytics and saw my open rate was actually higher on message one, like 42%, but replies only came after message three pushed 80% of the time. Then a client told me, 'your second and third emails just felt like spam, I only answered because you finally mentioned a specific price.' That tipped me off that my generic value-add lines were killing the conversation. Now I put the exact number or deliverable in the first follow-up and cut the middle email entirely. Has anyone else found that shorter follow-up chains work better than the classic 5 touch sequence?
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morganh442d ago
Lol so I've been sending spam to myself for two years basically
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