The old "assumptive close" email trick I almost forgot about

I was digging through some old archived emails from like 2018 and found a template I used to use. It basically assumed the client was already on board and just asked for confirmation on next steps. I tried it again last week on a cold pitch for a web design project in Austin and the guy replied within 2 hours. Has anyone else used this angle or is it too pushy now?

3 comments

3 Comments

wells.evan6d ago

...because I used to be one of those people who thought assumptive closes were way too salesy and manipulative. I remember rolling my eyes every time some guru talked about "acting as if the deal is done." But then I actually tried it on a few clients who were dragging their feet, and man, it worked way better than I expected. It's not about being pushy, it's more about cutting through the endless back and forth and showing you're ready to move forward. I think people actually appreciate that kind of clear direction sometimes, even if they don't say it out loud.

the_ben6d ago

Acting as if the deal is done" sounds way too confident for me, I'd probably end up acting like I forgot the deal was happening at all lol. But yeah I hear you, sometimes people just need someone to make the decision for them.

kim_mason556d ago

I mean, wells.evan saying "it's not about being pushy, it's more about cutting through the endless back and forth" kinda feels like we're overthinking this whole thing. Is it really that deep? I get that it worked for you, but it just sounds like a normal follow-up email to me. People act like assumptive closes are some secret weapon from a sales guru's handbook, but honestly it's just asking for a yes or no. Maybe it's just me but I think we put way too much weight on tactics like this. If the client wants the thing, they'll reply either way. idk.