The real trick is getting that first coat to actually lock the paper in. I switch to a 5 minute mud for the bed coat so it grabs faster and gives me less time for bubbles to sneak in.

Those same guys who skip service loops are usually the ones who complain about the job taking too long too. Why are some techs so allergic to spending two extra minutes on something that saves everyone a headache down the road? Is it really that hard to think ahead or do they just not care about the next guy at all?

Bet wet foam's been standard in pro shops for decades, guess they're all just lucky lol.

...because I used to be one of those people who thought assumptive closes were way too salesy and manipulative. I remember rolling my eyes every time some guru talked about "acting as if the deal is done." But then I actually tried it on a few clients who were dragging their feet, and man, it worked way better than I expected. It's not about being pushy, it's more about cutting through the endless back and forth and showing you're ready to move forward. I think people actually appreciate that kind of clear direction sometimes, even if they don't say it out loud.

Yeah that stat is brutal, local SEO is a total minefield now because of all the junk listings.