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Tried A/B testing my follow-up subject lines and the casual one crushed it
The playful subject line with a tree pun got a 40% open rate while the formal one barely hit 12% so I'm ditching the corporate tone for good and has anyone else seen a huge gap like that between two versions?
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nathan_kim5d ago
Well there you go, the corporate robots finally met their match against a tree pun. I guess all those years of "synergizing" and "optimizing" just couldn't compete with a little bit of personality. Welcome to the club of people who realized formal is just boring.
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oliver_baker495d agoMost Upvoted
Yeah it's like everyone's so scared to be real these days so they hide behind fancy words
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luna2614d agoTop Commenter
corporate robots finally met their match against a tree pun" - honestly that's the best thing I've read all week. It's like all those years of "circle back" and "let's table this" just melted into a puddle of nothing when faced with a simple joke about wood. I've noticed the same thing in my own little corner of the internet - people overcomplicate everything to sound important, but a genuine laugh cuts through that nonsense every time. Makes you wonder how much time we all waste trying to be impressive instead of just being real.
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