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Vent: I had to pick between a long, fancy email or a short, direct one for a big pitch.

Last week, I was trying to land a listing for a house in the $750k range, and I spent two hours on a super detailed email. My partner saw it and said it looked like a robot wrote it. So I tried a new way, just three sentences saying I saw the house, I know the area, and I'd like to talk. I sent the short one. The owner called me back in 20 minutes, which never happens for me. Has anyone else had a client actually like the super short pitch better?
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3 Comments
the_logan
the_logan2d ago
Guess we all wasted hours trying to sound smart... when a "hey, call me" works better.
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ross.dakota
Wow, I always wrote the long ones too but maybe that's wrong.
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burns.brian
burns.brian2d agoMost Upvoted
Wait, you said "maybe that's wrong." What makes you think writing the long ones could be wrong, @ross.dakota? Is it just a feeling or did you read something specific that changed your mind? I'm curious because I've always leaned toward longer answers too, but now you've got me wondering if we're both missing something. Is the problem that they take too much time, or do people just not read them?
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