Vent: I had to pick between a long, fancy email or a short, direct one for a big pitch. | Email Template Swap - Freelance Forum - The Community for Independent Professionals
Vent: I had to pick between a long, fancy email or a short, direct one for a big pitch.
Last week, I was trying to land a listing for a house in the $750k range, and I spent two hours on a super detailed email. My partner saw it and said it looked like a robot wrote it. So I tried a new way, just three sentences saying I saw the house, I know the area, and I'd like to talk. I sent the short one. The owner called me back in 20 minutes, which never happens for me. Has anyone else had a client actually like the super short pitch better?
Wait, you said "maybe that's wrong." What makes you think writing the long ones could be wrong, @ross.dakota? Is it just a feeling or did you read something specific that changed your mind? I'm curious because I've always leaned toward longer answers too, but now you've got me wondering if we're both missing something. Is the problem that they take too much time, or do people just not read them?