Collecting 50% up front vs. 50% at delivery, does anyone else flip flop on this?

Last month I had a project in Austin where the customer paid half before I started, then ghosted me after I sent the final files. I've always thought the 50/50 split was fair, but now I'm wondering if I should just ask for everything upfront or break it into thirds. A friend swears by taking 25% to start, 50% at the halfway mark, and 25% on delivery, which sounds safer but might scare off new clients. What's worked for you all when you've got a big job and a nervous customer on the line? I'm leaning toward trying the thirds method next time, but I want to hear if it's actually worth the hassle.

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