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I finally figured out why my property videos were getting ignored
Honestly, I was making these long, detailed walkthrough videos for every listing, thinking more info was better. Tbh, I'd spend hours editing them down to 10 minutes, showing every closet and light switch. Last month, a potential buyer in Phoenix told me straight up, 'I skipped most of it, just wanted to see the kitchen and yard.' That was my wake-up call. Ngl, I checked the analytics and the average watch time was under 90 seconds. So I switched to making super short, 60-second videos that just show the three best features. My click-through rate doubled in two weeks. Has anyone else found a sweet spot for video length that actually keeps people watching?
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drew9345mo ago
90 seconds average watch time on a 10 minute video is brutal. That Phoenix buyer was right, nobody cares about closets. @janag43 says longer videos work for serious buyers, but how can they be serious if they click away in under two minutes? My cousin listed his place with a 45 second drone and kitchen shot video. Had an offer in three days. People's attention spans are just gone now.
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hugo_green665mo ago
Totally agree with the short video move. People just want the highlights reel these days. Did you try adding text overlays for the key features too?
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angelamurphy4mo ago
Remember when we all thought we were making the next big house tour movie? I was out here filming the water pressure in every shower like it was prime time TV. Drew934 is right, that 90 second watch time is a harsh reality check. My masterpiece was a seven minute deep dive into a utility room. I even had a slow pan across the breaker box. Who was I making that for? My mom, maybe. Now I just do a quick spin in the living room, a shot of the stove, and boom, out to the patio. It's not art, but at least people see the end of it.
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