I finally figured out why my property videos were getting ignored
Honestly, I was making these long, detailed walkthrough videos for every listing, thinking more info was better. Tbh, I'd spend hours editing them down to 10 minutes, showing every closet and light switch. Last month, a potential buyer in Phoenix told me straight up, 'I skipped most of it, just wanted to see the kitchen and yard.' That was my wake-up call. Ngl, I checked the analytics and the average watch time was under 90 seconds. So I switched to making super short, 60-second videos that just show the three best features. My click-through rate doubled in two weeks. Has anyone else found a sweet spot for video length that actually keeps people watching?