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Studying how reusable packaging affects brand image opened my eyes.
Eco-friendly options build stronger customer relationships fast.
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lopez.faith6mo ago
It actually hurts impulse buys though, since returning packaging takes effort lol.
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xenabutler6mo ago
How about those soda bottle deposits from back in the day?
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beng516mo ago
Isn't it funny how so many "better" options add a little friction? You're right, @lopez.faith, the effort to return packaging is a real speed bump. I see this everywhere now, like choosing a streaming service over buying a DVD, or even using a reusable bag at the store. The greener or smarter choice often asks for a tiny bit more from us up front. Brands betting on reusable stuff are really betting that their customers care enough to do that extra step. It's a tough spot, because the easier choice almost always wins.
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david9206mo ago
Ugh, my friend signed up for that fancy milk delivery with the glass bottles you return. She loved it until she had a pile of empties staring at her every morning. She switched back to plastic jugs because, and I quote, "my will to save the planet ends at my dishwasher.
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