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A 10 minute chat with a barista changed my whole pricing structure
Last Thursday I was grabbing coffee before a meeting and ended up talking to this barista who also does freelance photography. I mentioned I was nervous about raising my editing rate from $35 to $45 an hour. She said something like "you're not selling hours, you're selling the result" and then told me she charges a flat fee per session, not per hour. That hit me different because I've been tracking minutes for 3 years now. I did the math on my last 5 jobs and my actual hourly came out to $52 anyway, so the flat rate actually makes me more. I'm trying my first flat price package next week for a product shoot. Has anyone else made that switch and how did you explain it to regulars who liked seeing hourly breakdowns?
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drews552mo ago
Man that barista nailed it, flat rates just make way more sense once you do the math!
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