3
TIL swapping my portfolio layout cost me 3 gigs in 2 weeks
I went back and forth for a month between a simple one page scroll and a multi page site. Picked the multi page because it looked more professional, but my bounce rate shot up to 80%. Turns out clients just wanted to see my work fast without clicking around. Has anyone else had a layout change backfire like that?
3 comments
Log in to join the discussion
Log In3 Comments
park.aaron19h ago
Oh man, that sucks. A buddy of mine redesigned his photography site with fancy animations and it took forever to load - people closed the tab before they even saw his best shots. He switched back to a simple grid layout a week later and the gigs started rolling in again.
5
blake_kelly1915h ago
Oh man, that's rough but I get it. Sometimes what feels more "pro" to us actually hurts the client experience. I mean, you gotta think about it from their side, they're usually just browsing on their phone during lunch break or whatever. Maybe it's just me but I noticed @park.aaron's buddy with the animations had a similar problem, it's all about that first impression speed. Have you tried A/B testing different layouts? Even just showing a quick case study on the homepage might help people stick around without having to dig for it.
1