Wait what?! 40% is actually crazy... that's way too many people just trying to do their jobs.

These coffee flights remind me of how many simple drinks and foods now have tasting sets. It began with craft beer and wine, then went to cheese and chocolate. Cafes are likely copying that to make coffee seem more special and justify a higher cost. Paying extra works if you learn about different roasts or ways to brew. But it can be a trick to charge more for the same stuff. The key is if you have fun and find new tastes you enjoy.