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One line of feedback fixed my email outreach overnight
A client told me my emails sounded like a robot wrote them. They said stop listing features and start talking about their specific problem. I changed my approach to ask one question about their current workflow instead. Response rate went from 2 percent to about 15 percent in a week. Anyone else get a simple tip that completely changed how they communicate?
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stella1114mo ago
Oh man, @shane_morgan is absolutely right - that honest feedback is gold! I had a similar breakthrough when someone told me my emails were too formal, so I started using plain language like "hey, quick question" instead of "I am writing to inquire." Now I always check my draft by asking myself if I'd actually say those words out loud to a friend.
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shanes664mo ago
Haha totally agree with the "say it out loud" test, that's a good one! But hey @stella111, I've gotta gently push back on something - you said you use "hey, quick question" instead of the formal stuff, which is great, but actually that specific phrase can sometimes come off a little pushy or demanding depending on who you're emailing. I learned that the hard way when a client told me "quick question" implies you expect an immediate answer, which isn't always fair. I've switched to "just wondering" or "mind if I ask" and it's been way smoother.
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shane_morgan4mo ago
Holy crap, 2 percent to 15 percent? That's wild. I mean, I've heard people say that asking questions works better than listing stuff, but I never thought it'd be that big of a jump. Honestly, that one client did you a huge favor, most people just ignore bad emails or delete them, they don't say why. It makes total sense though, when someone asks about my own setup I actually feel like they care, instead of just throwing their product at my face.
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