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Overheard someone at SweetWater Brewing say they ditched all their paid ads for organic LinkedIn posts
After I saw their engagement numbers from a screenshot they showed a buddy, I switched my whole approach last month and now I get more leads from a single post than I did from $500 in Facebook ads, has anyone else seen this kind of shift?
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abbyf798d ago
Did you check if those leads are actually converting or just liking and commenting? Paid ads usually bring people ready to buy, but organic engagement can be a lot of tire kickers pointing at your stuff. I saw a friend get tons of LinkedIn comments but zero sales from a viral post. Maybe it works for some industries better than others.
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aliceharris8d ago
Nope, I've seen tons of sales come from organic comments, abbyf79, it just depends on how you follow up.
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dakota_miller938d agoTop Commenter
Maybe the real question is who's actually buying from those commenters.
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