6
A small change in how I present options made a big difference
Three years ago, I would just email a client a list of design choices. Last month, I started making a simple one-page PDF for a project in Austin, showing three clear paths with a picture and a short note for each. The client picked one in a day, no extra questions. I did it again last week and got the same fast approval. Has anyone else found a better way to show choices without making it too complex?
3 comments
Log in to join the discussion
Log In3 Comments
garcia.mila3h ago
Honestly, is a one-page PDF that big of a deal? I get what @fionamurphy is asking about the time, because making a pretty page can take longer than just typing a list. Tbh, if your work is good, clients will pick from a simple email. I've sent three bullet points in a normal message and had it approved just as fast. Sometimes we overthink this stuff.
5
fionamurphy4h ago
What software did you use to make the PDF? Was it something quick like Canva or did you have to build it in a more complex design program? I'm trying to picture the actual work involved because a one-pager sounds great but I always get stuck on the time it takes to make it look good.
3