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I heard a speaker at a conference in Portland say you should never send a 'checking in' follow-up email.
They called it weak, but I've landed three clients this year by sending a simple, polite 'just circling back' note a week after my initial pitch, so I'm sticking with my template.
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joseph_green1312d ago
Wait, what kind of conference speaker gives advice that ignores what actually works? If your "circling back" emails landed you three clients, that's the only proof you need. Maybe their advice works for their specific industry, but it sounds like a blanket rule that's just wrong. You should always stick with what gets real results for you, not some generic stage talk.
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jennybailey11d ago
That Portland speaker must have a magic inbox that fills itself. My three new clients from a simple follow-up say otherwise.
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oliver_baker4911d ago
Hold up, that's not what they said at all lol. The speaker's whole point was to stop sending those "just circling back" emails that add no new value. They said to follow up with something useful, like a related article or a quick tip. Sounds like your follow-up actually had substance, which is exactly what they were telling people to do.
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