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Pro tip: I realized my follow-up emails were basically just spam after a friend said 'I'd delete this too'.
I was sending the same 'just checking in' template every three days to a potential lead for a branding project, and she finally told me it felt pushy and gave no new reason to reply. So I rewrote it to add a link to a relevant article about their industry (fitness wearables) and asked a specific question about their target user. What's one small, specific thing you add to a follow-up to make it not feel like spam?
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emma_jones13d ago
Honestly that sounds like extra work for no reason. If they were gonna reply they would have already.
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barnes.ivan14d ago
That article link is a solid move... makes it feel like a real conversation. How do you find those relevant pieces without it taking an hour of research?
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