PSA: A bride in Portland told me she picked her florist based on who had the best Instagram stories, not the feed

I was doing a final walkthrough with a client last week, and she said she almost didn't book me because my grid photos were a bit formal. She said she chose me because my stories showed the real, messy workbench and how I fixed a broken stem on camera. It made her trust I could handle problems. Has anyone else found that showing the process is bringing in more work than just the perfect final shots?

3 comments

3 Comments

garcia.cameron7d ago

The messy process is the real portfolio.

finley_smith6d ago

Totally agree with @garcia.cameron... my early sketches are a mess but that's where the good stuff comes from. Showing that process always gets a better reaction than just the final piece.

fionanguyen6d ago

Honestly used to believe only the polished portfolio mattered. Seeing a florist's messy workbench story last year completely flipped that for me. Now I know the behind the scenes stuff builds way more trust.