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Heard a guy at a cafe in Portland say he only works with local businesses now

He was telling his friend that focusing on one city made his SEO work way easier. He said he knows the local news sites and can get backlinks from places that actually matter for those clients. I always tried to get anyone, anywhere, but that sounds smarter. Has anyone else picked a specific place to work in and seen better results?
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3 Comments
jade_murray
jade_murray8h agoMost Upvoted
Sounds like a solid plan to me. You build real relationships with local sites instead of just sending cold emails. Makes the whole job feel less like a shot in the dark.
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robertperez
Yeah, that guy is onto something. Focusing on one city lets you learn the real connections and local sites that move the needle. It beats trying to be an expert everywhere at once.
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jade_murray
jade_murray8h agoMost Upvoted
Disagree, you miss out on bigger trends that way. It's better to know a little about a lot of places.
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