I met a client at a diner in Boise who told me SEO was just 'fancy typing'
This was about two years ago, during a meet-up for a local business website I was working on. Over coffee, he flat out said, 'All you people do is fancy typing and guesswork.' He was serious. I had to walk him through a full audit, showing him the exact 47 pages with broken links and how fixing them helped real people find his shop. That one line made me change how I explain my work from day one. Has anyone else had a client start from such a wrong place?