In my neighborhood, two new spots added coffee flights last month. This feels like part of a bigger shift where ordinary stuff gets turned into a TASTING event. I see it with tea, olive oil, even hot sauce now. It's like businesses are selling an education and a story, not just a product. For coffee, that guidance can be WORTH it if you actually learn to spot differences. But sometimes it's just a fancy way to charge more for the same old thing.