I finally saw what happens when you switch from a single FAQ page to a full help center
My site's support page was just one long list of questions for like a year, and our bounce rate was around 70%. Last month, we split it into clear sections like 'Getting Started' and 'Billing', and after 30 days the bounce rate dropped to 45%. Has anyone else tried this kind of structure change and seen a big difference in how long people stick around?