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Client told me my keyword research was too broad, it stung but she was right
Last month a client with a small ecommerce store sent back my keyword list and said it looked like I copied it from a generic template. She pointed out that I had terms like "best running shoes" when her shop only sold trail running gear for narrow feet. I switched to long tail phrases tied to her exact products and her traffic doubled in three weeks. Anyone else had a client tell you something that made you totally redo your approach?
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flores.mark17h ago
She had a point about the specificity thing. I had a similar wake up call a few years back where a client told me my keyword list looked like it was pulled from a blog post about "general tips" when her store was super niche. What I'm wondering is do you think that kind of blunt feedback actually helped you see your blind spots faster or did it just sting for a while first? @the_mary I kind of did the same thing once where I showed a client too much of my process and she started questioning every little step. Anyway how did you handle the switch from broad to long tail without making the list feel too small or useless?
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Yeah narrowing it down makes all the difference. Clients keep you honest.
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