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My old boss in Denver always said to ignore meta descriptions because 'Google rewrites them anyway', but after testing it for a month, my click-through rate dropped by 15% on pages where I left them blank.

Has anyone else actually seen a measurable difference when they write custom ones versus letting Google auto-generate?
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4 Comments
ivan462
ivan46228d ago
Your old boss was giving bad advice, honestly.
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abbyf79
abbyf7928d ago
What makes you say that, @ivan462?
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tessap97
tessap9728d ago
Bad advice happens all the time though. People mess up, bosses give weird tips, it's just part of working. Unless it was actually harmful, maybe it's not worth getting that upset over.
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victor651
victor6519h ago
Yeah, that tracks. He probably got his management degree from a cereal box.
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