Had a lightbulb moment about proposal pricing this week
So I've been freelancing as a graphic designer in Toronto for about 2 years now, mostly doing branding stuff for small businesses. Last Tuesday I was at the Snakes & Lattes on Bloor working on a proposal for a local bakery, and I realized I was writing this huge paragraph explaining my hourly rate and why it was worth it. I stopped and looked back at my last 6 proposals and noticed a pattern - every time I wrote a long explanation about pricing, the client either ghosted or tried to negotiate me down. But the 2 times I just said 'here's the flat fee, here's exactly what you get for it, no hourly breakdown' those people signed immediately. I think when you explain too much, it makes you sound unsure. Has anyone else noticed that being too transparent about your math actually hurts your chances?