I used to think charging hourly was the only fair way, but a client's comment made me rethink my whole pricing model.
For years, I billed every single project by the hour, thinking it kept things honest. Then, a client for a website redesign asked me for a flat project fee instead. I gave them a quote, around $4,500, and they said, 'Great, now I know my exact cost and you're rewarded for working fast.' That hit me. I was actually punishing myself for getting better and faster. I'd finish a logo in two hours but only bill for that time, even though the value to the client was the same as if it took me five. I'm now trying to switch to value-based pricing, but it's scary to leave that hourly safety net. Has anyone else made this switch and how did you figure out what to charge?